Missoula Woman uses Etsy.com for creative Activism, Charity efforts

"It’s a lot less energy to be happy than to be gloomy," quips Jami Shipp, at the Talc Café during some relaxed conversation over delicious coffee and cookies.  "I've always made things- I made scarves as gifts but a friend eventually told me, 'How many scarves can one neck hold?' I was inspired by my daughter to be true to myself, and then I found my happiness." Jami's brain was fun to pick- she is simply packed wisdom from her years of experiencing the ups and downs of life, and sh'es learned to remain positive and channel her energy into creating beautiful things from the heart.

And I do mean from the heart. Her online shop, called “Celebrating Life”  is a collection of jewelry, knit/crochet gifts, and sewing artwork, incorporating many activist and charity items for MS awareness, Alzheimer’s, and Breast Cancer, all of which have touched her or the lives of her loved ones in some way. In conversation with Jami, it became clear that everything she does with her business is driven by a real intention to share love and grow our awareness of our humanity and individual struggles- while remaining hopeful and optimistic.

The personal touch is very important to Jami. From the start, she made it clear that she wanted to do this interview in person. And when I asked her where she gets the most value from Etsy, her answer was- "interaction, networking, and being active in the [Etsy] groups with fellow members."  For me, it's easy to forget that Etsy is also a social community. Let Jami's extroversion inspire your own outreach efforts! Jami says, "How can you claim to be handmade if you can’t write a letter by hand just to say thank you or hello?" These are just a few of the many things that make this woman and her business very special.

Check out Jami's shop Celebrating Life at http://www.etsy.com/shop/damamashipp

Aside from her Etsy shop, Jami stays involved in the community teaching jewelry classes at Michael's. "I was in Michael's so much, they thought I worked there. I teach twice a week, basics in wire wrapping, bead stringing, knotting, crimping, wire crochet." You can see Jami and join in on one of her classes on Tuesdays and Fridays from 6pm-8pm.  

This an installment in my latest series: "I Love My Job: Stories of Real Missoula Business Owners" Read more about this series and how to be featured here. Thanks for reading! It's easy to get Songbird's Branch delivered to your inbox. Just see the "follow by email" button on the sidebar!

Never stop learning, growing, and reaching.
~Laura

Blogger is Getting a Makeover!

Hello on this sunny Missoula morning! It's a little colder than I would've liked, but you know what, you can't have it all. I'm just pleased to know my lilies are sprouting alongside my house! I saw them stretch up their first little green leaves through the soil just yesterday.

I recently got word that Blogger is going to undergo some major changes very soon. I know a lot of us use the blogger platform for our small businesses, so I thought this would be good to share! Heres a neat video:

Read more about the redesign at http://mashable.com/2011/03/14/googles-blogger-is-about-to-get-an-overhaul/

Thank you, Mark of Keenpath Missoula, an inbound marketing company for passing on this valuable information to me and my readers! 

If you as well ever come accross information that might be of interest to Montana  businesswomen and small business owners please send it my way and I will be sure to highlight your contribution!

Thanks and keep learning, growing, and reaching!

7 Steps to Small Business Marketing Success with Varju Luceno- MBN Symposium Series

This blog entry is part of my series called "The 2011 MBN Symposium". To read other posts in this topic and gain more valuable insight into the presenters at the 2011 Symposium, see the series here: Missoula Businesswomen's Symposium

So far, I've shared my notes from two great presentations in the Missoula Business Networking Symposium series. Now, I have another for you- her name is Varju Luceno, and she taught some "simple, effective, and affordable marketing strategies" that I know we can all learn from! Among her strategies are sending old fashioned hand-written notes. I love that!

Varju is of course a Missoulian, although born and raised in Estonia she graduated from UM with her MBA and started her own business, Global Office Partners and practices here in Montana.

Here are the seven steps she shared with us:

1. Strategy before tactics: Varju said this great quote "Tactics without strategy is the noise before defeat." This means have an plan! Write down (in detail) who your ideal customer is. Go and listen to what their needs are, what's being offered them, and how it's being offered. Then decide how to reach them. 
2. Fill your marketing hourglass: On average, it takes seven "touches" before a customer will really choose you to provide a service. They need to see, hear from you, read about you, etc. 7 times before you can make that sale! So make sure you are the one that is in control of your online identity, and try to use new technologies to make those 7 "touches" yourself. When she mentioned this I was so astounded. It's true, business is moving faster than ever. So it's important to move with it, and let it work for you instead of against you!
3. Publish educational content: Another thing Varju said that I am in full agreement with: we really need to find our professional voices and promote ideas, not ourselves! If we can create content that builds trust, and offer free "try before you buy" starter offerings, individuals will feel more comfortable and may even become that holy grail of a customer- the "brand evangelist". This is just as the name suggests, a past customer who is so good at convincing others to try out your product or service, they are practically a salesperson for you.
4. Create a total web presence: Make short youtube videos (this helps with your SEO too!), get involved with social media like Facebook and Twitter, start a blog, etc. Claim your online real estate, because if you don't, someone else will. It is possible view and MANAGE the feedback we receive online. This is called "reputation management" and it's extremely important. Publishing fresh content is also important to maintaining a web presence.
5. Use a lead generation trio: You must get the lead to know-like-and trust you before you can sell them anything! How will you accomplish this? Your web presence should be working for you, not against you.
6. Make a selling system too: This is where the "try before you buy" offering would be helpful. Can you publish a pdf or offer anything for free to your customers? Do so and then follow up to see how they liked it and if they're interested in purchasing the paid version. There may be another selling system that works for you, so get creative!
7. Live by the calendar: It is so important to be organized. With a calendar, you can anticipate your fluctuations in sales, upcoming holidays, and other things that can become central to your marketing strategy.

Those are some great tips and I've employed a few of them already in my business, thanks to Varju's presentation. Something else she said I want to share:

Emphasize how you are different. (Differentiate and Dominate) 

Consider these areas that you may be able to draw from:

• Your unique product/service and process
• Your unique experience and team
• Your unique guarantee
• You unique packaging/delivery
• Your unique SOLUTION to a problem

As you can tell, Varju Luceno's presentation gave me plenty to think about and even suggested some things to put into action right away! You can read more about Varju at her website Global Office Partners and even follow her on twitter at @varjuluceno . 

She recently tweeted an extremely helpful link about the new Facebook page format. Did you know facebook FMBL (that is used to create unique landing pages and links on a business Facebook page) went out of date as of March 10th? That's right, there is a new and better way to personalize the Facebook user experience and this article tells us all about it: http://www.ducttapemarketing.com/blog/2011/03/09/adding-custom-content-to-new-facebook-pages/

Varju also suggested this great book, The New Rules of Marketing and PR . 

You can actually get it for only 10 bucks on Amazon.com right now if you take the link. Don't stop learning about how to use the free technologies out there that can help us make more sales! 

I am so thankful to have met Varju and heard all this great information. There is so much more I'd like to share with you from my notes, but for now you will just have to keep on wishing you were there! I am continuing my series on the MBN symposium until I've given you all I can about these inspiring women and their presentations. If you're hungry for more, check out some of my past entries from my MBN series!

Coming up soon: Interviews with a few amazing Missoula artists from Etsy.com! These successful ladies will share their great business ideas, tips and tricks that will be vital help for any of us who are just starting out on Etsy, the old veterans, and those who need a little inspiration boost to get back in the game. 

Thanks for reading! Never stop growing, learning, and reaching!

~Laura

This blog entry is part of my series called "The 2011 MBN Symposium". To read other posts in this topic and gain more valuable insight into the presenters at the 2011 Symposium, see the series here: Missoula Businesswomen's Symposium