How to Attend the Facebook Communities Summit

I'm really looking forward to the Facebook Communities Summit coming up in February.

Attend the summit by RSVPing on the Facebook Communities Summit Event Page. The live summit will stream directly to that event page on Friday, February 9 at 10:20am GMT. You bet I'll be putting on my big girl pants and getting up to watch it! The opening keynote is from Chris Cox, Chief Product Officer at Facebook, and with all this change happening to Facebook within the past week, this is an event I'm not going to miss!

I have personally benefitted tremendously from Facebook groups and I know that in the wake of recent changes to the Facebook Pages algorithm, building real community in Facebook groups is key to maintaining organic reach on Facebook.

Many of my clients and collaborators use Facebook groups to build communities around their ideas, apps, brands, systems, educational products, and digital assets. 

For its members, a Facebook group becomes a place for customers to become friends with each other and receive crowdsourced feedback, tips, encouragement, and troubleshooting.

Without advertisements of any kind, my personal brand's Facebook group now grows at the rate of about 20-40 members per week with the main lead funnels being various digital offerings and my YouTube channel. The average post in my group receives between 4-25 comments and as you can see, growth has been steady.

Growth chart, Facebook group "We Are Ambitious Christian Women"
I expect growth to increase as I begin to invest in unique digital offerings and run promotions for this great niche of women that I personally admire and learn from.

We have already created 3 sub-groups to aid with organization of the growing community, allowing us to serve them better.

How did I create a growing Facebook group that truly serves people? Necessity is the mother of invention. It was the community that *I* needed. If you need help determining how to build a community around your brand, I highly recommend the book It Starts with Why and considering what's the thing YOU need that you wish you had? 

Thanks for reading! Are you coming to the summit? What has your experience been with Facebook groups? Drop me a comment below!

Never stop learning, growing, and reaching,

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Content by Laura Gabriele